This is the "Coding" page of the "Marketing Research Methodology" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Marketing Research Methodology  

Last Updated: Jan 8, 2015 URL: http://libguides.udmercy.edu/content.php?pid=546892 Print Guide RSS UpdatesEmail Alerts

Coding Print Page
  Search: 
 
 
 

Coding

Cover Art
Qualitative Data: An Introduction to Coding and Analysis - Auerbach, Carl; Silverstein, Louise B.;
ISBN: 9780814707807
Publication Date: 2003
Qualitative Datais meant for the novice researcher who needs guidance on what specifically to do when faced with a sea of information. It takes readers through the qualitative research process, beginning with an examination of the basic philosophy of qualitative research, and ending with planning and carrying out a qualitative research study. It provides an explicit, step-by-step procedure that will take the researcher from the raw text of interview data through data analysis and theory construction to the creation of a publishable work. The volume provides actual examples based on the authors' own work, including two published pieces in the appendix, so that readers can follow examples for each step of the process, from the project's inception to its finished product. The volume also includes an appendix explaining how to implement these data analysis procedures using NVIVO, a qualitative data analysis program.
You must login to the ebrary database to access this book from off campus.

 
Description

Loading  Loading...

Tip