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Focus Groups

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Advanced Focus Group Research - Edward F. Fern
Call Number: H 61.28 .F47 2001
ISBN: 0761912487
Publication Date: 2001
Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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Analyzing and Reporting Focus Group Results - Richard A. Krueger
Call Number: H 61.28 .F63 1998, vols. 1-6
ISBN: 0761908161
Publication Date: 1997
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Focus Groups: A Guide for Marketing and Advertising Professionals - Jane F. Templeton
Call Number: HF 5415.2 .T43 1987
ISBN: 0917253787
Publication Date: 1987

Focus Groups: A Practical Guide for Applied Research - Richard A. Krueger
Call Number: H 62 .K754 1994
ISBN: 0803955669
Publication Date: 1994
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: " - Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. " - Designing questions" for asking effective questions to draw out a group and how to refine them based on the group's responses. " - Collaborative Approach" updated to address the latest ways to implement the empowerment and action research. " - Budgeting" how to more effectively budget for a focus group " - Coding" how to more effectively use existing software packages to code and analyze the results of a focus group.

Focus Groups As Qualitative Research - David L. Morgan
Call Number: H 61.28 .M67 1988
ISBN: 0803932081
Publication Date: 1988
This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.

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Focus Groups: Supporting Effective Product Development - Joe Langford; Deana McDonagh
Call Number: H 61.28 .F636 2003
ISBN: 0415262089
Publication Date: 2002
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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Focus Groups: Theory and Practice - David Stewart; Prem N. Shamdasani
Call Number: H 61.28 .S74 1990
ISBN: 0803933908
Publication Date: 1990
Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.

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Focus Groups: Theory and Practice - Prem N. Shamdasani; Dennis W. Rook; David W. Stewart; eds.
Call Number: H 61.28 .S74 2007
ISBN: 0761925821
Publication Date: 2007
This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Refocusing Focus Groups - Robert J. Morais
Call Number: H 61.28 .M66 2010
ISBN: 0981986978
Publication Date: 2010
Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience.

Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.

Successful Focus Groups: Advancing the State of the Art - David L. Morgan (Editor)
Call Number: H 61.28 .S83 1993
ISBN: 0803948735
Publication Date: 1993
This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Using Focus Groups in Research - Lia Litosseliti
Call Number: H 61.28 .L58 2003
ISBN: 0826464726
Publication Date: 2003
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

Refocusing Focus Groups: A Practical Guide - Morais, Robert J.
Call Number: H 61.28 .M66 2010
ISBN: 9780981986975
Publication Date: 2010
Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience.

Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.

Focus Group Kit
Call Number: H 61.28 .F63 1998 vol. 1-6
ISBN: 0761907602
Publication Date: 1998
1. The focus group guidebook / David L. Morgan -- 2. Planning focus groups / David L. Morgan with Alice U. Scannell -- 3. Developing questions for focus groups / Richard A. Krueger -- 4. Moderating focus groups / Richard A. Krueger -- 5. Involving community members in focus groups / Richard A. Krueger, Jean A. King -- 6. Analyzing & reporting focus group results / Richard A. Krueger.

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